Privacy Policy

Effective Date: March 2025

Silverflow ("we", "our", "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, interact with our services, or engage with us as part of our media planning and buying operations.

As a company headquartered in Frankfurt Rhine-Main area, and operating globally, we comply with the General Data Protection Regulation (GDPR) and other applicable international data protection laws.

1. Who We Are

Company Name: Silverflow OOH GMBH & Co. KG
Headquarters: Muehlweg 45, 55128 Mainz, Germany
Email: info@silverflowooh.com

We specialise in delivering tailored media planning and buying solutions for brands and agencies worldwide. In the course of our work, we may process personal data of clients, partners, and website visitors to provide our services effectively.

2. What Data We Collect

We may collect and process the following categories of personal data:

  • Identity Data such as your name, job title, and company name.

  • Contact Data such as your email address, phone number, and postal address.

  • Technical Data such as your IP address, browser type, and usage logs.

  • Marketing and Communications Data such as your preferences, feedback, and interaction history.

  • Business Information such as media briefs and campaign details you provide to us.

We do not intentionally collect special categories of personal data (such as health or biometric data).

3. How We Collect Your Data

We collect personal data through:

  • Direct interactions (e.g., via contact forms, email inquiries, contract negotiation).

  • Automated technologies (e.g., website cookies and analytics).

  • Third-party sources (e.g., industry partners, publicly available resources).

4. How We Use Your Data

We process personal data to:

  • Provide our media planning and buying services.

  • Respond to inquiries and manage client relationships.

  • Perform contractual obligations.

  • Send relevant marketing communications (with appropriate consent).

  • Improve our website, services, and user experience.

  • Comply with legal and regulatory obligations.

We always ensure that our processing activities have a legal basis under applicable data protection laws, such as consent, performance of a contract, legal obligation, or legitimate interests.

5. International Data Transfers

Given our global client base, your data may be transferred and processed outside the European Economic Area (EEA). Where this occurs, we implement safeguards such as:

  • Standard Contractual Clauses (SCCs).

  • Data Processing Agreements (DPAs).

  • Ensuring adequate levels of protection consistent with GDPR standards.

6. Data Sharing

We may share your data with:

  • Trusted service providers (e.g., IT, analytics, marketing platforms).

  • Professional advisors (e.g., legal, financial consultants).

  • Regulatory authorities (where legally required).

We do not sell personal data to third parties.

7. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, including satisfying legal, accounting, and reporting requirements. Retention periods vary depending on the data type and processing activity.

8. Your Rights

As a data subject under GDPR and other applicable laws, you have rights to:

  • Access your personal data.

  • Correct inaccurate data.

  • Request erasure of your data.

  • Restrict or object to processing.

  • Data portability.

  • Withdraw consent at any time (where processing is based on consent).

  • Lodge a complaint with a supervisory authority, such as Der Hessische Beauftragte für Datenschutz und Informationsfreiheit (HBDI) in Germany.

9. Security Measures

We implement appropriate technical and organizational measures to safeguard your personal data from unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, and regular security audits.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to analyze website usage, enhance user experience, and support marketing activities. Please see our Cookie Policy for more details.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Please review it regularly to stay informed of how we protect your data.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: info@silverflowooh.com
Address: Silverflow OOH GMBH & Co. KG, Muehlweg 45, 55128 Mainz, Germany